Can this module be customised to our business?

Yes — customisation is the default. We listen to calls, interview managers and rebuild the examples around your buyers before delivery.

How many people can attend?

Up to 20 per cohort so everyone gets practice time and individual feedback. Larger teams run in sequenced cohorts.

Can we combine this with other modules?

Most clients do. Modules are sequenced into a capability programme with reinforcement between them.

How do you measure impact?

We agree observable behaviours and pipeline metrics before delivery, then review them with your managers after reinforcement.

Sales training module

Key Account Management

Retention is not service, it is a selling motion. This module turns account management into deliberate growth planning inside existing customers.

Run this module with my team All modules

Account managers and customer-facing sales teams
2 days + quarterly planning cadence
In-company workshop plus account planning sessions

A quick introduction

What Key Account Management actually changes

Retention is not service, it is a selling motion. This module turns account management into deliberate growth planning inside existing customers.

Grow, protect and expand your most important accounts with structured account plans and value reviews.

Who it's for: Account managers and customer-facing sales teams
Duration: 2 days + quarterly planning cadence
Format: In-company workshop plus account planning sessions

The problem

Why teams ask for this module

Key accounts are serviced reactively and only reviewed at renewal.
Growth inside existing accounts is accidental rather than planned.
Relationships sit with one contact, so churn risk is invisible.

Who it's for

Who should be in the room

Account managers and customer-facing sales teams

Salespeople

Sellers who need one shared method instead of personal workarounds.

Sales managers

Managers who must coach and reinforce this after the workshop.

New joiners

Recent hires ramping into your market and deal cycle.

Outcomes

What changes afterwards

Measured in behaviour and pipeline movement, not attendance sheets.

Live account plans for every key customer
Higher share of wallet
Earlier visibility of churn risk

Programme modules

Inside Key Account Management

Every section is rebuilt around your buyer, deal cycle and objections before delivery.

Account segmentation

Decide where growth investment actually belongs.

Whitespace and expansion

Find cross-sell and upsell routes the customer will welcome.

Executive value reviews

Run reviews that renew trust, not just report activity.

Risk and churn signals

Spot and act on early warning signs before renewal.

Learning methodology

How the module is delivered

Short input, heavy practice, then reinforcement so behaviour survives the quarter.

01
Diagnose
Call listening and manager interviews before we design anything.
02
Customise
Your buyers, objections and deals become the case material.
03
Practise
Live practice with feedback, not lecture and slides.
04
Reinforce
Manager clinics and follow-up sessions to lock in the habit.

Why Simpli5Sales

Why Simpli5Sales delivers this

Practitioner facilitators

Delivered by people who have carried and coached quota.

Built on your deals

No generic role plays — we use your live opportunities.

Managers included

Your leaders are trained to reinforce what the team learns.

Behaviour, not attendance

We agree the behaviours to observe before we start.

Sequenced with other modules

Combine modules into a full capability programme.

One accountable partner

Assessment, training, coaching and hiring under one roof.

Programme details

Editable from the CMS — format, duration and audience are kept current here.

Duration: 2 days + quarterly planning cadence
Format: In-company workshop plus account planning sessions
Who it is for: Account managers and customer-facing sales teams
Group size: Up to 20 participants per cohort for full practice time
Delivery: In-company at your office, or live virtual cohort
Reinforcement: Manager clinics and follow-up practice sessions included

Other modules

Module

Questions we get asked

Next step

Run Key Account Management with your team.

Tell us what is breaking down in conversations today. We will tailor this module — or recommend a better fit if something else is the real gap.